Social SEO and its impact on business

Social SEO has just recently gained immense importance. There was once a time in SEO history when the last thing that webmasters were concerned about was social SEO. The major focus that they used to drive traffic on to their websites through SEO, was the placement of important keywords and meta tags within the content. However, the rise of popular social media networks like Google+, Facebook, YouTube and Twitter etc., has had a major impact over the search results acquired in major search engines. Things have now progressed to the point that businesses along with the entire SEO Dubai industry have began coming up with marketing strategies that are truly well thought out so that the presence of businesses and websites can be enhanced.
The impact: Businesses and SEO


Certain updates within Google and its algorithms have led to the creation of effective social media marketing strategies that have totally taken over the world of SEO. How can that be verified? Well, just consider the rankings that social networking websites are acquiring in search engines! To be honest with you, the ranking or visibility that is held by your website over social media networks can have a major impact over the rankings that it receives on search engines. Want an example? Let’s suppose you have a really popular page on Facebook with many ‘likes’ received on it, believe it or not, but Google is actually going to consider it a really important site. Also, if there are lots of people talking about your website, you can rest assured that search engines are surely going to give ample consideration and importance to it. The simple fact that you need to acknowledge here is that Google, the search engine giant, gives due consideration to every single online social activity that you indulge in and use them to formulate its search results. So, if you’re running a website or a business, make sure that you indulge in lots of social SEO also.


Considering all of the above elements, businesses these days are majorly concerned as to whether social SEO conducted by SEO companies Dubai has actually managed to become a necessity. Well, the simple answer here is a major YES. The latest algorithm and updates on SEO that arise every so often from Google, it has become extremely important for businesses to strive hard and survive in a really tough and competitive environment. For this purpose, it is necessary for you to focus on the creation of a truly efficient social SEO strategy.
Irrespective of how big or small your business truly is, it is necessary for you to have a Google+ account as well as a Facebook account so as to reap the benefits offered by social SEO. However, don’t just create an account – make sure that it is well-maintained and that you regularly post content over it that is relevant to your business. Believe you me, a Facebook account that is truly well-managed now has the potential to do wonders for your business.