Category: Business Products & Services

Business Benefits of Car Branding

Many avenues of advertising are available in this modern day electronic world which is easy, cheap and effective to promote the businesses. In Dubai, different businesses try various strategies to establish recognition among customers. Digital printing in Dubai is practiced in many different ways like; billboards, vehicle branding, posters and signs, pump flits, broachers, and flyers etc. Though electronic promotional means like radio, television and internet are very advanced way of advertisement, they are quite expensive and time restricted. A very unique way of advertisement active nowadays is not very expensive but give you many business benefits.

  1. Car Branding is One-Time Investment

Your vehicle branding investment is valuable in a manner to reach hundreds of thousands of customers and other people who are not very active in watching Television or other proportional means. You just have to be more careful about selecting a vehicle on which you want to make a branding digital print and that’s it. In the life span of one printed poster you can avail the chance of million times promotion of your brand. You can’t make it possible on social media without huge investment.

  1. Vehicle Branding is customized format to enhance Brand look

Logo formatting, graphic designing, font styling whatever you like you can generate from digital printing. According to the size and shape of vehicle the print is designed to make the vehicle fully covered with your promotional tool. You can print your website and contact details too to publicize the product availability.

  1. Customer Familiarity and immediate recognition about Brand

On appropriate vehicle digital printing and branding which is actively moving around the city, people start recognizing your brand and notice it in the market and stores too. This one-time investment makes your brand popular among the local masses without much effort. It is also a good idea to brand print your supply van too to create customer recognition during stores supply.

  1. Vehicle Protection Element

Car or vehicle branding is a very good way to protect vehicles with additional layer of print without damaging internal layer of paint. Your own vehicle and other vehicle providers are equally delighted to get promoted and get earning respectively without damaging their vehicle.

5. Gather Attention from Potential Customers

In the age of electronic media and busy lifestyles, people are least bothered to read newspapers and go through pump flits or any broachers. Bill-board is an easy eye-catching way for people out on roads but it gives a frictional view which is not as effective as vehicle branding. It creates potential customer attention as well as existing customer understanding.

  1. All ethnic backgrounds, Age, and Genders can understand your Brand

Vehicle branding and advertising provides massive viewership that an expensive way can only think about.

  1. Vehicle Branding is not Bothering Anyone

The vehicle branding in Dubai is a very easy way to promote your products, goods and services which are very affordable and least bothering. It gives you a better recognition, quality advertisement, and absolutely no trouble-making among society. So try it out!

Reaching To The Right Accounting Company

Finding an accountant is not easy, but before you go out to find one, better ask yourself why you need one. That question alone will bring out a number of interesting answers. Firstly, you might feel the need to explore some common purposes why people, or businesses for that matter seeks accounting companies in Dubai for a number of reasons. You never know until the needs pops out all of a sudden and you start looking for one. Your business may be going down in tatters and you might want to keep an accountant, or a CFO officer to keep things under control. If that’s not the case, perhaps you might want to keep your newly formed company afloat for a long time by keeping a close eye on different affairs. If none of these, you may just want to keep things in check and need an accountant to keep an eye on your finances. It could be any of these and to fulfill each one of these, and you need to hire an accountant. So, now that you have your priorities clear, how about planning to hire an accountant to better control your business.

Keep in mind that an accountant is not your everyday professional. Accountants are high in demand and are found in almost every corner or the world. There are several different types of accountants available. From petty cash operators to company auditors, they come having expertise in dealing various different company tasks. It all comes down the type of accountant you might be looking for. Here is more on why it is important to consider your needs before looking for an accountant near you:


Think What You Need

The first thing you should do is to sit and analyses about what your needs are. This is very important as doing this will not only bring you close to the right accountant, but it will also save you from spending more money on hiring a professional accounting firm that you didn’t need in the first place. Think about it – why would you be willing to spend a lot of money on hiring an accounting firm when a usual auditor can do a better job and still save you a lot of money. Keeping this in mind, always consider your needs before start surveying to hire an accountant or a firm. Doing so will save you time and money and eventually bring you to the right professional.

Do this before hiring bookkeeping and accounting firms in Dubai.

Set Up Your Business in Dubai South

The United Arab Emirates is offering enormous amount of business opportunities for various international brands and companies, which can use the country’s amazing free zones to not only further expand their reach globally but also create a base on a land which is filled with opportunities at the local level. In the wake of the upcoming mega event of the World Expo 2020, which is to be held in Dubai, the investors and business owners are setting their eyes on the amazing state with plans to be part of the mega activities in the region. As there are many free zones already set up across the UAE, no one can argue on the significance of the Dubai South or the Dubai World central. Continue reading if you’re looking for information about the Dubai South business setup.


There are many aspects which stand out the Dubai South Free Zone from other free zones in the country or in the region. This is not only a business place but it is also slated to become an aviation hub in the entire region. The authorities are already working days and nights to build the world’s largest airport “Al Maktoum International Airport” in Dubai South. If that is not all, the iconic most-anticipated mega event of World Expo 2020 is also going to take place in Dubai South. It is located right next to Jebel Ali Free Zone which allows the companies in the Dubai South to use the JAFZA’s sea route for imports and exports.


The Dubai South provides companies with an entire range of free zone benefits such as:


  1. You can keep an absolute ownership of your company at DWC.
  2. Tax free operations guaranteed.
  3. You are free to repatriate 100 percent of capital and profits
  4. You will never have to pay any taxes on imports and exports
  5. DWC offers flexible lease conditions
  6. You need minimum documentation to establish your company in DWC
  7. You don’t have to present any proof of share capital
  8. You’re not restricted to one currency to trade in DWC. You can do your business in whatever currency you want.
  9. DWC offers services at the most competitive rates.
  10. You’re allowed to make use of the state-of-the-art facilities available at Dubai South
  11. Who can forget a direct access to Jebel Ali Sea Port and Al Maktoum International Airport?
  12. If you don’t want to set up a permanent office space, you can always avail the flexi-desk or flexi-office option.


Click here to find out more on how you can set up your company and business at the Dubai South.

Social SEO and its impact on business

Social SEO has just recently gained immense importance. There was once a time in SEO history when the last thing that webmasters were concerned about was social SEO. The major focus that they used to drive traffic on to their websites through SEO, was the placement of important keywords and meta tags within the content. However, the rise of popular social media networks like Google+, Facebook, YouTube and Twitter etc., has had a major impact over the search results acquired in major search engines. Things have now progressed to the point that businesses along with the entire SEO Dubai industry have began coming up with marketing strategies that are truly well thought out so that the presence of businesses and websites can be enhanced.
The impact: Businesses and SEO


Certain updates within Google and its algorithms have led to the creation of effective social media marketing strategies that have totally taken over the world of SEO. How can that be verified? Well, just consider the rankings that social networking websites are acquiring in search engines! To be honest with you, the ranking or visibility that is held by your website over social media networks can have a major impact over the rankings that it receives on search engines. Want an example? Let’s suppose you have a really popular page on Facebook with many ‘likes’ received on it, believe it or not, but Google is actually going to consider it a really important site. Also, if there are lots of people talking about your website, you can rest assured that search engines are surely going to give ample consideration and importance to it. The simple fact that you need to acknowledge here is that Google, the search engine giant, gives due consideration to every single online social activity that you indulge in and use them to formulate its search results. So, if you’re running a website or a business, make sure that you indulge in lots of social SEO also.


Considering all of the above elements, businesses these days are majorly concerned as to whether social SEO conducted by SEO companies Dubai has actually managed to become a necessity. Well, the simple answer here is a major YES. The latest algorithm and updates on SEO that arise every so often from Google, it has become extremely important for businesses to strive hard and survive in a really tough and competitive environment. For this purpose, it is necessary for you to focus on the creation of a truly efficient social SEO strategy.
Irrespective of how big or small your business truly is, it is necessary for you to have a Google+ account as well as a Facebook account so as to reap the benefits offered by social SEO. However, don’t just create an account – make sure that it is well-maintained and that you regularly post content over it that is relevant to your business. Believe you me, a Facebook account that is truly well-managed now has the potential to do wonders for your business.

7 Kinds of Outdoor Signage for Business Purposes

Outdoor signage is very helpful in pointing customers to the location of a business. Aside from brand awareness and other promotional benefits, an outdoor signage is also a helpful warning for safety reasons. Let us discuss each type of outdoor signage in Dubai.



  1. Pole Sign

Basically, this is a signage mounted on a single pole. It is effective in terms of attracting the attention of new customers because a pole sign offers exclusive advertisement for a certain organization or company. Make sure to use eye-catching colors and interesting design for people to read the signage.


  1. Directional Sign

Made to point towards a certain place, a directional sign is perfect to put on a street near a business or store. Make sure to place it where both drivers and passersby would see the sign to make it an effective promotional material.


  1. Company Name Signboard on a Building

This is the usual company name placed outside a certain building. It aims to help the clients and employees of a company determine the exact location of a business. It is best to spend money on this type of signage by hiring a signage company provider that uses high-quality materials because it is the first thing that people would see before entering your office or store.


  1. Window Graphic

As its name implies, this type of signage is usually pasted on a window. It is an attractive promotional graphic that is commonly placed on a window of an office or a public place.


  1. Hoardings

As we all know, hoardings commonly serve as coverings in some construction sites. However, there are companies who take their chances and place their advertisements in hoardings, especially if the construction site is in a commercial place. Well, if it would attract more customers to the company, then why not right?


  1. Vehicle Graphic

This type of signage is like the window graphic. The only difference is that the vehicle graphic is usually pasted on a vehicle’s body. They are commonly found on company cars, trucks, vans, and other public vehicles.


  1. Monument Sign

This type of outdoor signage is usually illuminated, although there are non-illuminated monument signs. They are popular in the properties of established businesses. A monument sign normally contains the logo of the company, the tagline, and the company’s contact information.


Make sure to entrust your outdoor signage to a reputable company in the design and advertising industry. Click here to website to learn more about outdoor signage and other effective promotional materials.

Setting up a new business in Dubai: A few tips

The minute you express your wish to establish a business in Dubai, you will find yourself getting countless bits of advice on how to go about it. The worst part is that a majority of this advice will come from people who have actually never even visited Dubai. Instead of listening to them, it is best for you to follow the tips mentioned below so you can start off with the right footing in Dubai:

Work out a plan

A detailed plan is extremely important before you set out to register offshore company in Dubai. The plan that you come up with should include complete information about how you want to get started and how you plan on managing the problems that will come up in the long run. Apart from that, you will also have to mention any and all opportunities that you see in the market. Other elements that the plan should consist of include target audience, mission, measurable goals and even the deadlines that you have set for each milestone of your business. However, the fact is that your plan needs to be rather flexible so that any changes that might arise can be managed accordingly.

Networking is necessary

There is no way whatsoever that your business will be able to succeed in you do not network with other professionals in the field. This is basically going to help you sustain your business in the long run. See the fact of the matter is that till your business is established properly in Dubai, you will have to create your own word of mouth in the market for it. This will only be possible when you indulge in networking. As long as you give people a reason to contact you, it will be possible for you to maintain a good image of your business.

Plan for the future

The one mistake that most entrepreneurs make is that they start focusing solely on their everyday plans and activities. Instead of doing so, it is highly recommended for you to think of the future and work on your long-term goals as well. This is going to go a long way in terms of preventing your business from lagging. The best part is that this approach will also assist in helping you progress and move ahead of your competitors. Click here for more information in this regard so you can get started with establishing your business in Dubai.

Reasons for businesses to outsource IT

Businesses these days are more willing than ever to outsource their IT departments. Why is that so? Well, there are quite a few reasons behind this choice, a few of which are:


Cost reduction is guaranteed
Outsourcing IT support helps convert fixed IT costs into a number of variable costs. This basically plays a major role in effectively managing the budget. Generally speaking, you basically need to pay for what you use, at times when you need it. Moreover, hiring and training extensive IT staff can turn out to be a major expense. If you take on temporary employees, there isn’t much of a guarantee that they will fulfill your expectations. However, with the help of outsourcing companies in UAE, you acquire the ability to focus and manage your human resources wherever and whenever you need them. Look for companies that offer a managed service contracts. These managed service providers offer IT services for a flat fee monthly price.
Quick implementation of latest technology
An organization with a top of the line outsourced IT support has all of the resources required to implement new technologies, and get started with new projects quickly. On the other hand, the fact remains that handling the same projects on an in-house basis is going to take up weeks and months. Moreover, it is going to include all the intricacies of having to hire IT staff, provide them with the right training, offer the right support and then move on towards the project. However, with quality IT companies, you can be assured of years of experience in terms of implementations, thereby helping you save time and money.


Trained, qualified, experienced, and certified personnel
Not all business owners have time to carry out IT tasks themselves. It is necessary for your IT staff to be trained and certified.  Internal staff is merely going to be able to focus on isolated problems. But with outsourced IT support, universal experience is what you are going to benefit from.


Compliance and Security are equally important
There are countless elements that require your attention when running an IT services company. For instance, you need to make sure that your firewall is updated on a regular basis, your workstations and servers are regularly maintained. Apart from that, there’s also the need for you to make sure that security standards are implemented and functioning properly. Paying attention to all of these factors, particularly in today’s fast paced world can get rather hectic in the long run. However, choosing to work with one of the many IT outsourcing companies in UAE, you can be assured that all of these factors, along with many others (including the maintenance of your client’s data) is being adequately and professionally handled.

Customer service outsourcing, the perfect solution!

Customer service is a very important and risky task and off course companies don’t give it in anybody’s hand easily unless they are sure about that outsourcing company. Due to the responsibilities and day to day business operations, it becomes troublesome for companies to handle it on their own.

When companies face such challenges, the customer service solutions come to rescue them. All the customer calls are routed to the people that are pro in handling the massive volume of queries and complaints.


When do you need to outsource?

When companies think of expanding their business operation or they get so many orders that they can’t handle the customer service on their own then they look for the outsourcing companies who takes the customer service burden off their shoulders.If companies try to save their bucks by not outsourcing the customer service then they lose their customers because they don’t handle the customer queries and complaints properly.


Is it really beneficial?

Customer support outsourcing can benefit companies who have a straightforward module and perfectly defined transaction. Companies who own several products can’t go for it easily because of the complicated sales cycle.Just like physical document management is not easy, it isn’t easy to handle the massive volume of calls, therefore company goes for the option of outsourcing the customer services.Another amazing benefit of outsourcing is that a company doesn’t need to go for more human capital. When companies hire employees they need to pay them a lot while if they outsource the task, they get burden-free and they don’t need to face the problem of hiring more employees.



The basic concern of companies is to find the best outsourcing companies because not all outsourcing companies are familiar with the language you speak and they are not aware of your products. It is one of a task to find the best outsourcing company who has trained employees well and the call centre agents are able to speak multiple languages


Bottom line

All in all it is beneficial to take an outsource company on board but you need to check that outsource company properly because in other words you are handling a proper business unit to them. Your customers will call them and ask for assistance so they need to be trained enough to provide the level of satisfaction which a customer is looking for.

Interesting Facts about the “Great Russian” Language

Did you know that Russian, which is also called Great Russian, is the official language of more than 38 countries, de facto independent nation-states, autonomous regions, and regions? Russian is spoken by about 170 million people as a first language.

As the official language of countries like Russia, Kazakhstan, Belarus and Kyrgyzstan; and other republics of the former Union of Soviet Socialist Republics (Armenia, Azerbaijan, Byelorussia, Estonia, Georgia, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Uzbekistan, Ukraine), the Russian language is the most geographically widespread language in all of Eurasia. In fact, it is also the most widely spoken of all the Slavic languages.

Origin of the Russian Language

The Russian language is one of the four living members of the East Slavic languages. The said language belongs to the family of Indo-European languages. According to language experts, Indo-European languages originated from a single prehistoric language, reconstructed as Proto-Indo-European, which is spoken sometime in the Neolithic era (also known as New Stone Age).

Quick Facts About the Russian Language

  • Russian is the largest native language in all of Europe.
  • Russia, Ukraine, and Belarus alone have 144 million native Russian speakers.
  • In terms of the most spoken languages in the world by number of native speakers, Russian is on the eight spot.
  • In the list of languages with the most number of speakers, Russian is on number seven.
  • There are only six official languages of the United Nations, Russian is one of those.
  • Compared to the English language, which comprises more than 1,000,000 words, there are only about 200,000 Russian words recorded in dictionaries.
  • About 10% of the Russian language is internationalisms; meaning those words bear a resemblance to their English translations. Examples are проблема (problem), кофе (coffee), and кафе (café).
  • The word for “German” in Russian is “немецкий” (nemetski) which is defined as mute or “those who can’t speak”. The word немецкий was used for all foreigners who were unable to speak or understand Russian. During that time, most foreigners were Germans.
  • The Russian language doesn’t include a word for the articles ‘the’ or ‘a’.

Clearly, Russian is an interesting language but it is quite well-known as a very difficult language to learn. If you or your company is in need of Russian translation in Dubai, don’t search any further. Visit our website today and let our language experts work for you. Our professionals can translate Russian to many other languages and vice versa.

A Brief History of the Short Messaging Service (SMS)

In the United States, about 6 billion text messages are sent every day, amounting to 2.2 trillion SMS sent annually. Across the globe, the numbers can even reach up to more than 8 trillion messages every year. That shouldn’t come as a surprise as recent statistics say there are about 6.8 billion mobile subscriptions worldwide, meaning 97 percent of the world’s current total population of 7 billion people use a mobile phone.

But like with any great technology we use today, SMS has its humble beginnings. The idea of transmitting short messages was conceptualised in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert under the Franco-German GSM cooperation. Eight years later, software architect and developer Neil Papworth successfully sent the first ever text message, “Merry Christmas,” to Richard Jarvis, who was using an Orbitel 901 handset. Papworth used a personal computer to transmit the message via the Vodafone GSM network in the United Kingdom.

By 1993, Nokia became the first and only handset manufacturer that produced mobile phones capable of supporting user-generated SMS. The next year, their Nokia 2010 was released and became the first mobile phone to easily support and allow SMS. Come 1997, Nokia debuted the first cellular phone equipped with a keypad, the Nokia 9000i Communicator. The following years saw slow growth, and by 2000, American users were sending about 35 messages monthly.

It was not until 2002 that SMS really took off – with more than 250 billion SMS messages sent around the world that year. And today, trillions of messages are being sent every year, and the SMS market has an estimated worth of more than $100 billion.

With its expansive reach and high number of active users, businesses have started to tap into SMS as a way to reach out to their target consumers. SMS marketing is commonly used by businesses as part of their mobile and digital marketing strategies.

Companies that offer SMS marketing allow their clients to modify their marketing strategy and filter their audiences based on location, age, gender, and nationality, among other factors. SMS marketing agencies have user databases that enable them to communicate to a broad audience on behalf of their clients using bulk SMS method.

SMS marketing is highly effective in generating “word-of-mouth” exposure and in alerting potential and existing customers about the latest promotions and limited offers of your business. Government agencies and private organisations can likewise leverage SMS marketing to initiate awareness programs and spread valuable information or announcements to affected individuals.

Though internet-based messaging such as WhatsApp and Facebook messenger are starting to gain in numbers, text messaging still reigns supreme as the most preferred method of communication today.

Overcome the Competition with a Strong Brand Presence

A brand is a business’ reflection. If your brand is nothing sort of memorable, how will you expect customers to come – let alone, remember – your business? This is where you need to get digital marketing services for your business.

With the number of online users on the rise, you can’t neglect your digital real estate. After all, building your brand is all about being right where your customers are. The question is, “What digital marketing strategies will help you stay on top of other competitors?”

You can get started with the following strategies:

Improve your website

If you want to grow your brand, the first thing you need to do is improve your current website. Look at its overall design: Does it serve the needs of your customers? Can they find what they need right off the bat? It might be time to do a website redesign to get back those customers you lost due to an unappealing and cluttered website.

Get more online traction with SEO

Building organic traffic is one of the most effective ways to get visibility online. Optimizing your website to attract traffic can increase your opportunities for more conversions, which, in turn, can be converted into ROI. If you know how to do your SEO right, you can bump the competition and get right in front of your customers.

Know how to engage in social media

Social media usage is increasing by the year, thanks to the growing popularity of different social platforms. Nonetheless, social media is not just a place to connect with other people; it’s also a place where you can do business. Improving your social media strategy provides you with added leverage to engage with your followers who can be potential customers.

Identify key metrics

How will you measure success if you don’t know which metrics to track? Any digital marketing strategy will be fruitless if you don’t have a benchmark. Determining the number of customers following your brand, looking at the numbers of your competitors, and checking the performance of your business online will provide you a foundation for your strategy. You can use different free tools and software to monitor metrics and ensure your business stays on track.

It’s not enough for your brand to be just out there – you need to be a brand the resonates well with your target customers. After all, you can’t beat the competition with half-baked strategies.