Category: Business Products & Services

How to optimize content strategy for Instagram

Only creating best and amazing content for a particular social networking site can help you in marketing your product through that platform. There are many people on different social media platforms that are running promotional campaigns for different brands solely because they are likely to generate amazing content. The more you will focus on generating amazing and outstanding content for your social media the better you will be able to ensure the popularity of your brand. Certainly, the most important thing that everyone must know is that increasing the number of followers holds great significance because it ensures that people like your brand. However, the fact of the matter is that increasing the number of followers on any social media platform is not a game. In fact, it is a serious m1atter because some people don’t get a significant number of followers even after trying everything while others tend to get many followers with just one or two posts. It all depends on people as they will start following every page that they would think is interesting and engaging. Specifically, when it comes to increasing the number of followers on Instagram we all would agree that it is the most difficult and challenging task for all the individuals.

 

Certainly, there are many important things that one has to keep in mind when marketing your brand on Instagram You must show what the people and your followers want to see because this is extremely important in keeping the audience engaged and interested. On the whole, we can say that the two most important things that can help people in marketing their brand in the best possible manner are SEO and social media. Therefore, we must know SEO in Dubai prices in order to ensure proper SEO marketing in the best manner. However, some of the amazing tips for Instagram marketing are mentioned below.

 

Have great visuals:

Instagram is all about visually pleasing and appealing images with bright and beautiful colors and graphics. Therefore, when it comes to uploading a promotional video on Instagram then it is important for us to know that using attractive and appealing colors is extremely important in order to get more likes.

 

Don’t just sell! Tell an interesting story:

People are always inclined towards creative and interesting content. If you want to grab the attention of the majority of people on Instagram, then telling an interesting story along with promotional element can play a substantial role in increasing your number of followers. You can hire professional marketing experts as well for effective Instagram marketing Abu Dhabi.

5 best retail fit out companies with excellent service and amazing designs

Retail fit out companies design shop layout, plan and install equipment that will change the appearance of the building. It includes interior designing and setting up furniture and equipment that will decorate the place using the limited workspace and putting it to good use.

There are many retail fit out companies in Dubai that have a keen eye for detail and set up things in a way that space is utilized efficiently.  Here is the list of 5 best retail fit out companies that you should hire.

HortonTech Interiors:

This company has been in business for more than a decade and has a high-end list of clients. They offer services in interior designing, commercial fit-outs, and furniture services. They are known for their innovative and creative team that ensures quality work and meet the expectations of their clients. They are qualified experts that provide services from the initial step to the final result.

Aujan Interior Decorators L.L.C.:

It is one of the leading interiors and fit out consultation agencies in the Middle East. They have been offering their services since 1993. They own a group of diverse and talented people that are known to provide the best service. They design the interiors of an area keeping in mind the demand and requirements of their clients and provide satisfactory results.

TransTech:

This company was established in 2003 and has delivered numerous fabrication and products. They have provided their services all across the Middle East and North Africa. They design products with care and ensure quality material. Their services include kiosks surrounds, ATM and mobile ATM tracks, food tracks and many more. They also use modern technology and latest machinery to meet clients’ needs and demands.

Interior Design services:

This company has a team of experts that have experience and knowledge about interior designs and fit out services. They offer designs that meet clients’ goals and understand the requirements of clients to provide amazing services. They also collaborate with qualified interior designers to ensure high-quality work.

Winteriors Décor LLC:

This company was established in 2008 and has specialized in interior designs and fit out services. They have qualified, skilled and talented workers that deliver the latest local and international designs. They fulfill clients’ demands by providing diversity and a wide variety of choices.

Find out more on duty-free POS displays here.

Golden rules for flourishing business

You might have heard that the road to failure and success are exactly the same and in order to achieve big, a person is bound to face some major setbacks. The same thing goes with business and organization. Certainly, one of the best strategies for making any business a success story is to welcome failures in the same manner as we welcome success. You might think that we are saying impractical things because you might think about how it is possible to achieve success after facing failure. However, the fact of the matter is that not many people can understand the science working behind facing failures in any aspect of life. On must know that failures and mistakes in life do not only make a person more aware of the possible things that can go wrong as well as they offer a guideline to all the individuals in order to avoid troubles and challenges in your path. Certainly, when it comes to making a business successful we all would agree with the fact that nothing can be done without having determination and dedication. Additionally, having the ability to tackle problems and challenges is certainly the most important thing for all individuals. Therefore, it is extremely important for all the businesspersons and entrepreneurs to look forward to developing important skills that are required to stay strong when dealing with the problems and troubles on an entrepreneurial journey. Whether you are looking forward to company formation in Abu Dhabi or you already have a successful company, you must know that in order to give a perfect start to your company and even maintain constant growth in business, all you really need in the guidance of the seasoned business consultant.

However, we can say that nothing is more important than working under the guidance of business consultants in order to make your business successful and prosperous. The more you will pay attention to making your business successful and prosperous the more you will be able to achieve your goals within a short span of time. Thus, we can say that nothing is more important than finding the best business consultants before expanding and even starting a business.

Besides finding the best business setup consultants in Abu Dhabi, you must also pay attention to hiring the best people in your team in your to ensure the rapid growth. The more you will focus on creating a powerful workforce the better you will be able to make your business successful.

Why is renting an office space the best option?

There is no denying the fact that one of the major expenses a startup business has to bear spends on renting an office and furnish it the way that it could be used to start business operations. In many cases, new businesses will not be needing an entirely decorated office, yet there will be requirement of necessary furniture and equipment to start with. Moreover, you might also not be needing an entire office to start your business operations. If you have just started a new business and looking for a small office from where you could operate it smoothly office space for rent in business bay dubai will be the best option for you.

There are many advantages that you will reap out by renting an office space in a well maintained business center rather than going for an entire office for your new business. A few major advantages of renting office space for your business are as following:

You will not have to spend a big amount for an entire office

One of the biggest advantages of renting an office space is that you will not have to spend big amount of money for renting a bigger office to start your business. Most of the startup businesses do not need big offices. If you will rent an office space in spite of an entire office you will be able to spend more money on business operations.

You can also save money on office furniture and equipment

Best part about office spaces is that you can easily find furnished office spaces for your business. This will further reduce initial cost on setting up an office for your business. Even if you would like to rent an unfurnished office space still you will have to buy less furniture and equipment than what you will be needing to fill an entire office.

You will be able to start your business operations in a speedy way

A smaller space will take less time to setup your business. For this reason, starting your business operations will become very easy for you. In case you are planning to rent a furnished office space, it will allow you start your business right away without any further delay.

You will also find ready to move office spaces in business center Dubai World Central. Renting a furnished office space there will allow you start your business operations instantly.

5 Things That You Should Tell Your Financial Consultant

The expertise of financial advisors and consultants has helped a number of individuals and companies to resolve their financial issues and plan their personal and business finances. However, financial planning is a two way street. Financial advisors would be needing the full cooperation and commitment of their clients to make it possible.

If you are in the process of consulting with a financial consultant in Abu Dhabi, be sure to provide them the following information:

  1. Your purpose for seeking their services

The first thing that you need to tell your financial consultant is your purpose for consulting with them. The field of financial advisory is broad. You need to tell your financial advisor what specific services you are seeking. Beating around the bush will only just delay the process. Be straight to the point when you tell your purpose and enumerate what kind of services you are seeking. You might want to ask them for additional services that they are offering.

  1. Your current financial status

This might be the most important information that you can relay to your financial advisor. You need to open and transparent on the current financial standing of your personal account or business. Some clients try to hide some information as not to embarrass themselves. But do not worry. Your financial advisor is not there to judge you. In fact, it is quite the opposite. They are they to aid you to resolve your financial issues. Being forthcoming about this matter is necessary.

  1. Your financial goals

Your financial advisor might be able to help you resolve your financial issues, but you also need to think about the next steps. You need to set realistic financial goals that you want to achieve after. Be sure to prepare a list that you can present to your financial advisor and he/she will be able to tell which are feasible to do.

  1. The people that will be involved

Financial planning is not just about one person, even though it is a personal matter. In this case, your loved ones might be involved in the process. Try to draw a list of individuals who will be involved in your plan. For business, be sure to include the whole team.

  1. Your expectations

Lastly, you need to ensure that you relay your expectations to your financial advisor so he/she can manage them. This information is important to help clear the air and both parties would meet eye to eye.

Contact trusted bookkeeping and accounting firms in UAE for more business finance tips.

Reaching To The Right Accounting Company

Finding an accountant is not easy, but before you go out to find one, better ask yourself why you need one. That question alone will bring out a number of interesting answers. Firstly, you might feel the need to explore some common purposes why people, or businesses for that matter seeks accounting companies in Dubai for a number of reasons. You never know until the needs pops out all of a sudden and you start looking for one. Your business may be going down in tatters and you might want to keep an accountant, or a CFO officer to keep things under control. If that’s not the case, perhaps you might want to keep your newly formed company afloat for a long time by keeping a close eye on different affairs. If none of these, you may just want to keep things in check and need an accountant to keep an eye on your finances. It could be any of these and to fulfill each one of these, and you need to hire an accountant. So, now that you have your priorities clear, how about planning to hire an accountant to better control your business.

Keep in mind that an accountant is not your everyday professional. Accountants are high in demand and are found in almost every corner or the world. There are several different types of accountants available. From petty cash operators to company auditors, they come having expertise in dealing various different company tasks. It all comes down the type of accountant you might be looking for. Here is more on why it is important to consider your needs before looking for an accountant near you:

 

Think What You Need

The first thing you should do is to sit and analyses about what your needs are. This is very important as doing this will not only bring you close to the right accountant, but it will also save you from spending more money on hiring a professional accounting firm that you didn’t need in the first place. Think about it – why would you be willing to spend a lot of money on hiring an accounting firm when a usual auditor can do a better job and still save you a lot of money. Keeping this in mind, always consider your needs before start surveying to hire an accountant or a firm. Doing so will save you time and money and eventually bring you to the right professional.

Do this before hiring bookkeeping and accounting firms in Dubai.

Social SEO and its impact on business

Social SEO has just recently gained immense importance. There was once a time in SEO history when the last thing that webmasters were concerned about was social SEO. The major focus that they used to drive traffic on to their websites through SEO, was the placement of important keywords and meta tags within the content. However, the rise of popular social media networks like Google+, Facebook, YouTube and Twitter etc., has had a major impact over the search results acquired in major search engines. Things have now progressed to the point that businesses along with the entire SEO Dubai industry have began coming up with marketing strategies that are truly well thought out so that the presence of businesses and websites can be enhanced.
The impact: Businesses and SEO

 

Certain updates within Google and its algorithms have led to the creation of effective social media marketing strategies that have totally taken over the world of SEO. How can that be verified? Well, just consider the rankings that social networking websites are acquiring in search engines! To be honest with you, the ranking or visibility that is held by your website over social media networks can have a major impact over the rankings that it receives on search engines. Want an example? Let’s suppose you have a really popular page on Facebook with many ‘likes’ received on it, believe it or not, but Google is actually going to consider it a really important site. Also, if there are lots of people talking about your website, you can rest assured that search engines are surely going to give ample consideration and importance to it. The simple fact that you need to acknowledge here is that Google, the search engine giant, gives due consideration to every single online social activity that you indulge in and use them to formulate its search results. So, if you’re running a website or a business, make sure that you indulge in lots of social SEO also.

 

Considering all of the above elements, businesses these days are majorly concerned as to whether social SEO conducted by SEO companies Dubai has actually managed to become a necessity. Well, the simple answer here is a major YES. The latest algorithm and updates on SEO that arise every so often from Google, it has become extremely important for businesses to strive hard and survive in a really tough and competitive environment. For this purpose, it is necessary for you to focus on the creation of a truly efficient social SEO strategy.
Irrespective of how big or small your business truly is, it is necessary for you to have a Google+ account as well as a Facebook account so as to reap the benefits offered by social SEO. However, don’t just create an account – make sure that it is well-maintained and that you regularly post content over it that is relevant to your business. Believe you me, a Facebook account that is truly well-managed now has the potential to do wonders for your business.

Setting up a new business in Dubai: A few tips

The minute you express your wish to establish a business in Dubai, you will find yourself getting countless bits of advice on how to go about it. The worst part is that a majority of this advice will come from people who have actually never even visited Dubai. Instead of listening to them, it is best for you to follow the tips mentioned below so you can start off with the right footing in Dubai:

Work out a plan

A detailed plan is extremely important before you set out to register offshore company in Dubai. The plan that you come up with should include complete information about how you want to get started and how you plan on managing the problems that will come up in the long run. Apart from that, you will also have to mention any and all opportunities that you see in the market. Other elements that the plan should consist of include target audience, mission, measurable goals and even the deadlines that you have set for each milestone of your business. However, the fact is that your plan needs to be rather flexible so that any changes that might arise can be managed accordingly.

Networking is necessary

There is no way whatsoever that your business will be able to succeed in you do not network with other professionals in the field. This is basically going to help you sustain your business in the long run. See the fact of the matter is that till your business is established properly in Dubai, you will have to create your own word of mouth in the market for it. This will only be possible when you indulge in networking. As long as you give people a reason to contact you, it will be possible for you to maintain a good image of your business.

Plan for the future

The one mistake that most entrepreneurs make is that they start focusing solely on their everyday plans and activities. Instead of doing so, it is highly recommended for you to think of the future and work on your long-term goals as well. This is going to go a long way in terms of preventing your business from lagging. The best part is that this approach will also assist in helping you progress and move ahead of your competitors. Click here for more information in this regard so you can get started with establishing your business in Dubai.

Reasons for businesses to outsource IT

Businesses these days are more willing than ever to outsource their IT departments. Why is that so? Well, there are quite a few reasons behind this choice, a few of which are:

 

Cost reduction is guaranteed
Outsourcing IT support helps convert fixed IT costs into a number of variable costs. This basically plays a major role in effectively managing the budget. Generally speaking, you basically need to pay for what you use, at times when you need it. Moreover, hiring and training extensive IT staff can turn out to be a major expense. If you take on temporary employees, there isn’t much of a guarantee that they will fulfill your expectations. However, with the help of outsourcing companies in UAE, you acquire the ability to focus and manage your human resources wherever and whenever you need them. Look for companies that offer a managed service contracts. These managed service providers offer IT services for a flat fee monthly price.
Quick implementation of latest technology
An organization with a top of the line outsourced IT support has all of the resources required to implement new technologies, and get started with new projects quickly. On the other hand, the fact remains that handling the same projects on an in-house basis is going to take up weeks and months. Moreover, it is going to include all the intricacies of having to hire IT staff, provide them with the right training, offer the right support and then move on towards the project. However, with quality IT companies, you can be assured of years of experience in terms of implementations, thereby helping you save time and money.

 

Trained, qualified, experienced, and certified personnel
Not all business owners have time to carry out IT tasks themselves. It is necessary for your IT staff to be trained and certified.  Internal staff is merely going to be able to focus on isolated problems. But with outsourced IT support, universal experience is what you are going to benefit from.

 

Compliance and Security are equally important
There are countless elements that require your attention when running an IT services company. For instance, you need to make sure that your firewall is updated on a regular basis, your workstations and servers are regularly maintained. Apart from that, there’s also the need for you to make sure that security standards are implemented and functioning properly. Paying attention to all of these factors, particularly in today’s fast paced world can get rather hectic in the long run. However, choosing to work with one of the many IT outsourcing companies in UAE, you can be assured that all of these factors, along with many others (including the maintenance of your client’s data) is being adequately and professionally handled.

A Brief History of the Short Messaging Service (SMS)

In the United States, about 6 billion text messages are sent every day, amounting to 2.2 trillion SMS sent annually. Across the globe, the numbers can even reach up to more than 8 trillion messages every year. That shouldn’t come as a surprise as recent statistics say there are about 6.8 billion mobile subscriptions worldwide, meaning 97 percent of the world’s current total population of 7 billion people use a mobile phone.

But like with any great technology we use today, SMS has its humble beginnings. The idea of transmitting short messages was conceptualised in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert under the Franco-German GSM cooperation. Eight years later, software architect and developer Neil Papworth successfully sent the first ever text message, “Merry Christmas,” to Richard Jarvis, who was using an Orbitel 901 handset. Papworth used a personal computer to transmit the message via the Vodafone GSM network in the United Kingdom.

By 1993, Nokia became the first and only handset manufacturer that produced mobile phones capable of supporting user-generated SMS. The next year, their Nokia 2010 was released and became the first mobile phone to easily support and allow SMS. Come 1997, Nokia debuted the first cellular phone equipped with a keypad, the Nokia 9000i Communicator. The following years saw slow growth, and by 2000, American users were sending about 35 messages monthly.

It was not until 2002 that SMS really took off – with more than 250 billion SMS messages sent around the world that year. And today, trillions of messages are being sent every year, and the SMS market has an estimated worth of more than $100 billion.

With its expansive reach and high number of active users, businesses have started to tap into SMS as a way to reach out to their target consumers. SMS marketing is commonly used by businesses as part of their mobile and digital marketing strategies.

Companies that offer SMS marketing allow their clients to modify their marketing strategy and filter their audiences based on location, age, gender, and nationality, among other factors. SMS marketing agencies have user databases that enable them to communicate to a broad audience on behalf of their clients using bulk SMS method.

SMS marketing is highly effective in generating “word-of-mouth” exposure and in alerting potential and existing customers about the latest promotions and limited offers of your business. Government agencies and private organisations can likewise leverage SMS marketing to initiate awareness programs and spread valuable information or announcements to affected individuals.

Though internet-based messaging such as WhatsApp and Facebook messenger are starting to gain in numbers, text messaging still reigns supreme as the most preferred method of communication today.

Overcome the Competition with a Strong Brand Presence

A brand is a business’ reflection. If your brand is nothing sort of memorable, how will you expect customers to come – let alone, remember – your business? This is where you need to get digital marketing services for your business.

With the number of online users on the rise, you can’t neglect your digital real estate. After all, building your brand is all about being right where your customers are. The question is, “What digital marketing strategies will help you stay on top of other competitors?”

You can get started with the following strategies:

Improve your website

If you want to grow your brand, the first thing you need to do is improve your current website. Look at its overall design: Does it serve the needs of your customers? Can they find what they need right off the bat? It might be time to do a website redesign to get back those customers you lost due to an unappealing and cluttered website.

Get more online traction with SEO

Building organic traffic is one of the most effective ways to get visibility online. Optimizing your website to attract traffic can increase your opportunities for more conversions, which, in turn, can be converted into ROI. If you know how to do your SEO right, you can bump the competition and get right in front of your customers.

Know how to engage in social media

Social media usage is increasing by the year, thanks to the growing popularity of different social platforms. Nonetheless, social media is not just a place to connect with other people; it’s also a place where you can do business. Improving your social media strategy provides you with added leverage to engage with your followers who can be potential customers.

Identify key metrics

How will you measure success if you don’t know which metrics to track? Any digital marketing strategy will be fruitless if you don’t have a benchmark. Determining the number of customers following your brand, looking at the numbers of your competitors, and checking the performance of your business online will provide you a foundation for your strategy. You can use different free tools and software to monitor metrics and ensure your business stays on track.

It’s not enough for your brand to be just out there – you need to be a brand the resonates well with your target customers. After all, you can’t beat the competition with half-baked strategies.